Resume – Victor Vzo

Experience

2015 - Present I HOUSTON, TX

Digital Marketing Manager

AKER BIO MARINES

Spearheaded digital marketing strategy, focusing on email marketing, SEO, paid and social media advertising.
Achieved a 20% increase in conversion rate across all product lines in 2022.
Enhanced average site engagement, boosting time spent by visitors by 35%.
Directed B2C marketing for Kori Krill Oil and B2B marketing initiatives for Aker Bio Marine.
Led and mentored a team of 4, fostering collaborative efforts with Kori Krill Oil's marketing team.
Managed content strategy in collaboration with content creators and brand influencers.
Elevated ROI by 35% within a year without increasing the marketing budget.
Proficiently utilized tools such as Google Ads, Facebook Ads Manager, Google Analytics, and HubSpot.
Acquired professional development certifications: PMP and Google Adwords.
Progressed from a junior digital marketer role to a Digital Marketing Manager, evidencing growth and expertise.

April 2014 to July 2015

Digital Marketing Specialist

Blue Gate Solution - Dagestan, Russia

Owned the product launch process which included designing sales pages, writing the sales copy, writing email sequence, setting up upsell pages, and email automation. Increased conversion rates by 25% through optimization of landing pages and user experience.
Managed advertising campaigns on Facebook, Youtube and Snapchat, resulting in a 30% increase in customer acquisition.
Achieved a 20% increase in customer lifetime value by implementing targeted affiliate marketing initiatives and maintained a 95% client retention rate through effective relationship management and exceptional customer service.

November 2012 to February 2014

Conversion Rate Optimization Specialist

Fusion Marketing USA - Houston, TX

Developed and implemented A/B tests, resulting in a 15% improvement in email open rates.
Increased email deliverability by 20% through segmentation and personalization strategies.
Optimized landing pages, leading to a 30% increase in conversion rates and a 25% decrease in bounce rates.
Collaborated with the marketing team to improve overall campaign performance, resulting in a 20% increase in lead generation.

Education

2013 - 2015

Houston Community College

Houston, Tx

Associates Degree in Petroleum Engineering Tech

2006 - 2010

Enugu State University Of Science and Technology

Nigeria

Major: Bachelor of Science in Business Management